Contrast Practice

Contrast Practice is a collectible design brand led by artist Sara, who creates furniture and home accessories made of steel and copper.

The goal of the project was to create branding that aligns with Sara’s artistic practice and the character of her work, while positioning the brand within the collectible design space. The visual identity was intended to appeal to a conscious premium audience that values high quality and well-crafted design. Also, the goal of the social media activities is to build brand recognition and awareness of its presence on the market.

The visual identity is built around an elegant serif logotype featuring the name Contrast Practice. The letters “C” and “P” are connected to form a subtle monogram. The color palette is centered around a deep, chocolate brown paired with a cool steel tone. This combination visually warms the metallic materials, giving the objects a more inviting and balanced character. The branding as a whole is based on contrast — between coolness and warmth, craftsmanship and elegance — in line with the brand’s name and philosophy.

We provide ongoing management of the Contrast Practice Instagram profile. The scope of work includes comprehensive support — from creative concepts and scripts, through filming and video editing, to Meta ads management. The content focuses on the making process, finished objects, the artist at work, and her approach to material and form. The communication remains personal and artistic, building an authentic narrative around the brand and strengthening its position within the world of collectible design.