Lines Studio

Branding for a pilates studio in Vienna

Year

2025

Client

Lines Studio

Services

Branding, Web Design

Client

LINES STUDIO is an intimate Pilates studio in Vienna, where classes are held in small groups of up to four people. This allows each participant to receive the individual attention and guidance they need. The studio’s philosophy is rooted in what matters most in Pilates: mindful movement, precision, and calm, controlled breathing — in line with the guiding principle “Move your body, still your mind.”

Goal

The goal of the project was to create a visual identity that reflects the character of the studio: minimalist interiors, a calm atmosphere, and an approach based on precise, conscious movement. We wanted the branding to combine minimalism with the energy that flows from movement. An additional objective was to design a website consistent with the brand’s visual style, allowing clients to easily book classes.

Branding

The logo features a horizontal layout of the name LINES STUDIO, inspired by simple, timeless layouts used by brands such as Isabel Marant and Saint Laurent. To balance the width of the word STUDIO, the letters U and D were merged, giving the mark a more harmonious form. We used a strong, bold typeface with subtly rounded edges, which reflects the studio’s character — minimalist yet expressive. The branding was complemented with two additional typefaces: a clean, simple font for body text and a handwritten style that references the raw atmosphere of the interior. The color palette is based on neutral tones with an accent of energetic cobalt — an intense, deep shade that adds modernity and character to the project while referencing the dynamics of movement.

Social Media Templates

We also created simple, editable social media templates that the client can easily customize and use in everyday communication. This ensures that all published content remains consistent with the studio’s branding and aesthetic.

Testimonial

"I had the pleasure of working with Martyna and Brandly Agency on the branding of my Pilates studio in Vienna. Brandly Agency created a complete visual identity for me — from the logo and website to external materials such as business cards, stickers, and storefront signage. I wholeheartedly recommend Martyna — she is extremely professional, reliable, and creative. She has an excellent understanding of her clients’ needs, quickly grasps concepts, and is able to perfectly translate a vision into design. Working with her is an absolute pleasure — Martyna is always open to feedback, patient, flexible, and ready to act, even when a situation requires a quick response. She pays attention to every detail and consistently ensures that the final result is polished and fully aligned with the client’s vision. I highly recommend working with Brandly Agency to anyone looking not only for top-quality work, but also for genuine commitment and a great atmosphere throughout the brand creation process."

Anja Ries

CEO of Lines Studio

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