Poziom 1

Poziom 1 is a wellness studio located in Bolesławiec, offering pilates, aerostretching, cardio bike classes, and head spa treatments.

The goal of the project was to create a name and a cohesive visual identity that would reflect the character of the space - combining physical activity with relaxation - while also setting a clear direction for the interior design and overall finish of the studio.

One of the key elements of the project was naming. The result of this process is the name Poziom Jeden (Level One), which symbolizes a starting point on a path of development - physical, mental, or personal. It represents the first stage, where everything begins, with further challenges and “levels” still ahead. The meaning of the name is intentionally open, allowing each individual to define their own direction of growth. An additional, subtle reference lies in the studio’s location - on the first floor of the building.

The visual identity is based on a calm, natural color palette inspired by raw stone, olive wood, and an atmosphere of relaxation and balance. Olive green, light beige, and deep brown create a sense of harmony, stability, and connection with nature. Rounded typography evokes movement and sport, while giving the brand a modern character. The logo was designed in contrast to the soft, nature-inspired color palette. Its form was inspired by road signs that indicate direction. The number “1” was shaped as an upward-pointing arrow - a visual symbol of the beginning of a journey and forward progress, representing the first level from which growth begins.
The logo also includes a list of services - Pilates, Aerostretching, Head Spa, and Cardio Bike - to clearly communicate the studio’s offer at first glance, especially highlighting the non-obvious combination of sports training and spa treatments within one space.